Case Studies

TELCOS - Global
TELCOS - Global


TELCOS - Global

We work with Airtel and Telenor Telco companies across 11 countries helping them change client behaviour to get users to increase loyalty, top up more airtime, open and use a mobile wallet


Lifespan & customer value increased


people opened a mobile wallet

Active customer number 45% higher than industry average


became active customers

Their problems

Our solutions

Customers take a SIM card but do not stay active on the network for long

Leveraged the fact that people “wake up worried about the risks they face” to get clients to change their consumer behaviour

Customers have multiple SIM cards and divide their airtime top up between networks

Designed loyalty based products whereby clients got free insurance in return for specific behaviour like topping up or reaching a certain number of transactions